About Max
I am Max Tassy. Former pro boxer. Fitness coach. Content creator.
Before the coaching, I fought for a living. That is where the mindset comes from. Train hard. Eat with a plan. Recover. Repeat. It works in the ring and it works in real life.
Today I run Still Working Always Working, LLC. I write books, build custom plans, and post free fitness content every day for a community of over a million people on Facebook, plus Instagram, TikTok, and YouTube at @stillworking1003.
Follow me for more real fitness that actually works.
The SWAW Reset Series
Books written the way I coach. Short chapters. Plain talk. Steps you can start today.
Book
Cortisol Aging
Stress, belly fat, and why your body holds on after 40. What drives it and what to do about it, one habit at a time.
Book
The Lock-In Journal
A daily journal built to keep you locked in. Track the work, track the food, track the wins. Small pages, big consistency.
Book
3 AM Again
Wide awake at 3 AM? This one is about sleep, stress, and getting your nights back so your days work again.
All three are available on Amazon. Search "SWAW Reset Series" or "Max Tassy" on Amazon to find them.
The 12-Week Custom Plan
A plan built for you, not copied for everybody. Your body, your schedule, your food, your equipment.
- 12 weeks of training built around your life
- Meal guidance that fits how you actually eat
- Check-ins and adjustments as you go
- Delivered as a full program you keep
The Plan
$99.99
The 12-Week Custom Plan. One payment. Built for you after a short intake form.
Free
$0
The Fat Loss Grocery List. Start here. A simple list that makes the grocery store easy.
Both are on Gumroad. Search "Still Working Always Working" on Gumroad, or reach out below and we will point you to the right link.
For Local Businesses
New lane, same work ethic. I build the online setup most local businesses are missing, then I prove it with numbers.
- A website built on a domain you own
- A cleaned up Google Business listing that acts as your front door
- Call tracking, so you can see which calls came from Google and which came from your website
- Missed call text-back, so a customer who calls while you are on a job gets a text instead of calling your competitor
Store Launch: $997. One flat price to get your business set up right. Monthly care plans are available after launch. Ask for details.
Case Study 1
Cool-Aide HVAC, Brooklyn NY
An HVAC company with decades of experience that was close to invisible online. The old site did not show up on Google, the business email was broken, and public listings showed different phone numbers in different cities.
The work: a new website on a domain the owner controls, built with his real job photos and no stock pictures. A cleaned up Google listing. Working business email. Call tracking on the listing and the website, split by source.
Results: the build is live and a proof month is running now. Call numbers get reported at the end of that month. Nothing to quote yet, and we do not quote what we have not measured.
Case Study 2
Rar3 Form, Rockland County NY
A clothing brand, running since 2018, whose post for a women's faux fur sweatsuit went viral while its website was down. Buyers everywhere, and the only way to order was a message and a payment app.
The work: a preorder store launched the same day, November 8, 2026. One product, 8 colors, sizes XS to 6X, real card checkout, and the made-to-order wait stated up front on the page. The brand's own domain now points at the store.
Results: early. The store is live and Batch 1 is open. Sales results get posted here once the batch closes and the numbers are real.
Run a local business and your online setup looks like theirs did? Email swaw1003@gmail.com and tell me what you do and where you are.
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Contact
Brands and partnerships: tassym89@gmail.com
Everything else: swaw1003@gmail.com
Phone: (845) 422-3145
Business address: Still Working Always Working, LLC, 702 Nyack Plaza, Nyack, NY 10960
Follow: Instagram and TikTok @stillworking1003. YouTube @StillWorkingAlwaysWorking. Facebook: Max Tassy.
Still Working. Always Working. 🦾